F Building, 3rd Floor, Room 308
Faculty of Public Health (FKM-UI)
Depok, West Java
Indonesia – 16424
E-mail : pdrc.fkmui@gmail
Website : pdrc.or.id
Positive Deviance is one of the approaches to combating nutrition is through The Hearth Nutritional Model using the Positive Deviant (PD) Approach which began in the 1960’s (in Haiti) and recently has received more global attention as an effective approach.
In 1980s, Professor Marian Zeitlin used concept of PD for focusing on why some children in poor communities were better nourished than other. She is identifying what’s going right in a community in order to amplify it, as opposed to focusing on what’s going wrong in community and fixing it.
Jerry Sternin (1938-2008) and his wife Monique Sternin, beginning used PD with the childhood malnutrition project in Vietnam in 1990s. Over the past two decades, the Sternin continued to refine and develop the PD approach with various agencies, organizations, and individuals to address problem as childhood malnutrition and anemia, the trafficking of girls, HIV/AIDS among commercial sex worker, the tradition of female genital cutting and the spread of hospital –acquired infections.
Positive Deviance (PD) approach was introduced in Indonesia since 2002. It’s has been adopted by several national and international NGOs in about 31 Districts in Indonesia. The approach was mainly used in to solve nutritional problems in the area. Currently PD approach is not only applied in nutrition but also in other fields as well, such as maternal and newborn health, breastfeeding, communicable diseases, etc.
To strengthen their program using the approach, and to share lessons that can be learnt by each implementer, a PD network has been established. The network members consist of Ministry of health, district health offices, national and international NGOs, and other interest parties or individual.
It is considered important to have a center that will provide some coordinating role as well as the center for resources in Positive Deviance. On November 2006, Positive Deviance Resource Centre was established at Public Health University of Indonesia, supported by Public Health UI and Save the Children with funding from USAID until September 2008.